Nielsen names Robert Gilby as President for APAC
He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers
Date-wise News
redBus promises hassle-free travel in new ad campaign
The campaign highlights the difference between offline and online methods of ticket booking
We are looking at Rs 75-100 crore of investment in a year for Naturali: Yogesh Tewari
Tewari, VP-Marketing, RP-Sanjiv Goenka Group, shared that the brand has launched two TVCs featuring actresses Kriti Sanon & Shanaya Kapoor for their hair care and skincare categories
7UP’s Fido X Dhak Beats to Havells’ LED Ramlila: Puja & Dussehra ads that impressed us
Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021
Star Sports brings back 'Mauka Mauka' campaign ahead of Ind-Pak clash
It has been created and conceptualized by the in-house team at Star Sports
Roposo launches creator-led live entertainment commerce
Roposo’s new offering will enable consumers to shop for products in real time within a live, ‘virtual mall’ environment
Sony appoints Sagar Kadam as Associate VP – Subscription & Partnership for SonyLIV
Kadam comes from ZEE5
BSC Women unveils campaign with new brand ambassador Alaya F
The campaign is for the brand’s hair removal and shaving category
Samsung & United Nations Development Programme update Samsung Global Goals app
To further create awareness about Global Goals, actor Alia Bhatt will work with Samsung India and use foldable devices to contribute to India's relevant causes through the SGG app
Disney+ unveils new content slate from Asia Pacific, announces 20 local content
The list has 18 Originals
Michael Komasinski appointed Global CEO Merkle
Komasinski succeeds Craig Dempster who has announced his retirement after 15 years with Merkle and four years with dentsu
Shubhranshu Singh moves to Tata Motors
Singh was earlier global head of marketing at Royal Enfield
Rejected Invesco proposal as shareholder value was being compromised: Punit Goenka
In a note, MD of ZEEL says that the communications pertaining to Invesco proposals are well-documented, and they speak contrary to the stance taken by the firm
StashFin appoints Gaurav Nijhawan as VP Marketing, Brand & Communication
Nijhawan brings more than 12 years of marketing expertise, working across industries such as BFSI, FMCG, Consulting, Liquor, Technology, and more
Rajesh Sheshadri joins The Trade Desk as General Manager - SEA
He was previously with Google as Head - Advertising Agencies Partnerships - APAC
Heads Up For Tails names Samriddh Dasgupta as Chief Marketing Officer
Prior to this appointment, Dasgupta led marketing and communications for Bombay Shaving Company as their Vice President - Marketing & New Brands
FTX announces partnership with ICC
The company has come onboard as the official cryptocurrency exchange partner for ICC events
Priti Murthy named President, GroupM Services India
Murthy had been heading OMD India as the Chief Executive Officer for the last 4 years
Elegant Steel & FCB pay tribute to feminine strength in new Durga Puja film
The campaign lays bare the society's hypocrisy of celebrating 'Nari Shakti' for the nine days of Navratri while tearing down women for the rest of the year
Advertisers increasingly picking hyperlocal Indian language newspapers: Dainik Bhaskar
The publication states that large format advertising such as gatefolds, jackets, and full pages are making a strong comeback
Media entrepreneurs set up $100m fund for media-tech, entertainment, gaming firms
Media reports say that Darshan Bhatt, Vinit Mehra and Mohit Mehra are currently in talks with family offices and high net worth individuals to set up DMV Capital
Culture Round-Up: Netizens mourn Sidharth Shukla, celebrate Neeraj Chopra
VMAs, the Emmys, and the MET gala gave much fodder to memers; reels kept the audience hooked
Madbury and the many flavours of customer engagement
Anil Viswanathan, Senior Director- Marketing, Mondelez India, talks about the Madbury campaign on the sidelines of the launch of its third edition
Coming soon: Broadcasters may announce new pricing as per NTO 2.0 by Oct 15
Since TRAI has brought down the MRP cap for channels that are part of a bouquet to Rs 12 from Rs 19, broadcasters are considering keeping GECs and sports channels out of bouquets
Business is now back to pre-Covid levels: Vishal Shah, MediaCom
Managing Partner Vishal Shah believes that budgets are pretty much back and the overall mood is upswing with everyone being extremely excited to have an action-packed 6 to 8 weeks
BW Businessworld explores Tata's Air India challenge
Following the historic move of Air India returning to the Tata Group, the magazine's latest edition breaks down granular details of the development
How BJYU'S celebrated heroes who followed in Bapu's footsteps
Vineet Singh, VP, Brand & Creative Strategy, Think & Learn Pvt. Ltd. (BYJU'S) discusses the brand film for Gandhi Jayanti, the Manoj Kumar collaboration and the efficacy of moment marketing
Court summons for Netflix following Sahara’s complaint against documentary on Subrata Roy
Sahara Group has alleged that the documentary, titled ‘Bad Boy Billionaires’, is defamatory and portrays Roy in a bad light