Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a robust process

Aditi Gupta & Sohini Ganguly Jun 26, 2024 8:45 AM

Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility

Sonam Saini Jun 21, 2021 8:23 AM

From July 2020, BARC India clients will have access to data solely through YUMI Analytics

exchange4media Staff Jun 29, 2020 3:20 PM