AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say experts
Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank India show, for allegedly violating the copyrights
At e4m TechManch 2024, Meenakshi Burra, CDO (HUL) and VP - Data, Technology & Business Services (South Asia), Unilever, will explore how digital & AI can disrupt engagement with customers
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a robust process