The company will utilize the major part of the investment in enhancing the technology on the app, launching new features and augmenting the backend tech team
It is another milestone achieved by Eros Now to further enhance the viewing experience of users and is expected to drive higher consumer engagement levels on the streaming platform
India is the first country where the feature to view reels will be available to people
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and the facts
Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users last month
The enhancement in user experience was particularly pronounced in the case of MX TakaTak, a popular short video platform that has seen a rapid surge of users
Industry experts were speaking at e4m webinar powered by Myelin Foundry on 'Transforming Viewer Experience on OTT using Artificial Intelligence'