vernacular-advertising

The power of vernacular advertising: Shaping India’s digital ad world

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Guest Column: Ramneek Chadha, Chief Operating Officer, Xapads Media, shares how brands can harness the power of vernacular advertising

Ramneek Chadha Aug 31, 2022 9:07 AM

The quest for vernacular advertising: How far did brands reach in 2021?

vernacular advertising?blur=25

While there has been a considerable increase in interest for local languages, north-eastern and several northern regions are still overlooked, the industry opines

Mansi Sharma Dec 28, 2021 9:05 AM