The power of vernacular advertising: Shaping India’s digital ad world Guest Column: Ramneek Chadha, Chief Operating Officer, Xapads Media, shares how brands can harness the power of vernacular advertising Ramneek Chadha Aug 31, 2022 9:07 AM
The quest for vernacular advertising: How far did brands reach in 2021? While there has been a considerable increase in interest for local languages, north-eastern and several northern regions are still overlooked, the industry opines Mansi Sharma Dec 28, 2021 9:05 AM