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The Rise of Microdramas: Transforming Digital Storytelling in India?blur=25

India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?

e4m Staff Jun 2, 2026 9:15 AM

ICC?blur=25

The innovation will enable an easier viewing experience on mobile phones

e4m Staff Sep 22, 2023 11:25 AM