While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
The infectious 'Vicco Turmeric, nahi cosmetic' jingle was born out of a drawn-out battle between the company and the Central Excise Department
The ad has been conceptualised by Yellow Windows Communications
From Mango Frooti, Lay's, Sunfeast Dark Fantasy, Nokia, Uber Eats, Vicco, Manyavar Mohey and Cornetto, Alia has an enviable number of endorsement deals in her kitty
Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike
Alia will be representing the brand’s headliner product, Vicco Vajradanti and its variants