Cetaphil trends, brand war erupts on X

While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist

e4m by e4m Desk
Published: Apr 4, 2024 8:27 AM  | 4 min read
cetaphil trending
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Skincare brand Cetaphil has been trending on X for mysterious reasons, piquing the curiosity of netizens. Known for its range of mild cleansers and emollients, the brand found itself being either praised or compared to its much cheaper Indian counterparts.

Cetaphil is a range of skincare products from the house of Galderma, a global pharmaceutical company that specializes in skin care products and dermatological treatments. It has long been recommended by dermatologists for a wide gamut of skin ailments, owing to its mild formulation. Cetaphil is also considered a premium brand since it's more expensive than everyday drugstore cleansers and creams.

There are lot of interesting conversations happening around the brand.

Cetaphil roped in Kareena Kapoor as its first brand ambassador in 2022. The actor has since starred as a "badass mom" in the ad for Cetaphil's babycare range. 

Even sitaphal (custard apple) found its 15 minutes of fame on X for being phonetically similar to Cetaphil. However, it's unclear what spiked the sudden curiosity around Cetaphil on X.

Netizens compared Cetaphil to homegrown brands like Boroline, Minimalist and Medimix.

Some also shared their preferred skincare products while comparing them to Cetaphil. Netizens also took the opportunity to drag the brand and compare it to washing soaps like Rin.

Here are some of the tweets that best describe the Cetaphil situation on X:

Published On: Apr 4, 2024 8:27 AM 
Tags Rin Twitter Boroline Cetaphil Vicco Turmeric Minimalist

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