On the panel - B Srinivasan, Vikatan; Puneet Singhvi, Network18; Divya Bollareddy, Sakshi TV; Vignesh Vellore, The News Minute; Boby Paul, Manorama Online; with Rohit Raj of The Glitch as moderator
An expert panel comprising Rohit Raj, Anupam Bokey, Saurabh Garg, Vignesh Vellore, Sai Narayan & Siddhartha Butalia discussed the definition of a 'challenger brand'