Ads and the art of punching down
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
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Choose what matters, says new ŠKODA ad
The film is conceptualized and executed by its creative partner Publicis India
Publicis India wins integrated communications mandate of UPES
Publicis India will also roll out an ad campaign that will tap traditional avenues including print, outdoor and digital