As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to topple it
Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out
The global recession is upon us, but experts believe the right strategy and belief in technology can get a company through these hard times
Experts believe that self-regulation by social media companies needed a check and the new IT rule amendment could be an answer to it, although it needs to be dealt with care
Experts look at the growing OTT industry and how advertising, as well as subscription models, will benefit the market
The ad campaign by McCann Erickson highlights the many idiosyncratic and personal factors that govern a house-buying or renting process
Admen and brand experts feel that while a blanket ban might not be the solution, there should be some consideration in terms of what can or cannot be allowed
Authenticity is paramount and feedback is gospel, opines industry
The marketing world should think of benefitting from the actor's newfound image of a family man and reliable spy, opines the industry
The brand has replaced its iconic logo with faces of Covid-warriors on four million packs
Experts opine that the brands have to be utterly careful as overt exposure or wrong promotion can rip off the authenticity, doing more harm than good
Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts