Plum pledges support for girls' education with 'Project Blackboard'
Plum's Founder and CEO Shankar Prasad stars in the digital film, urging the audience to make their contributions
Date-wise News
Cosmos Maya ropes in Kaushal Nanavati and Asif Khan
Nanavati has been appointed Chief Revenue Officer and Asif Khan named Business Head – New Ventures (VFX, EdTech)
MYRE Capital hires Nitin Virmani as Head of Marketing
Previously, Virmani led acquisition and growth through Digital at School Ed-Tech unicorn LEAD
Shagun Seda moves on from Netflix
Seda was the Director of Marketing at Netflix India
Bobbi Brown India makes Tara Sutaria its skincare ambassador
The actress has been a makeup ambassador for the brand since 2019
Aejaz Khan takes over as Makani Creatives CEO
He has over 25 years of experience in the advertising and marketing industry
Dentsu Programmatic launches Dentsu Curate in India
Dentsu Curate helps advertisers to target premium and brand-safe inventory
Pernod Ricard names Paul-Robert Bouhier as MD - India
Paul-Robert Bouhier will report to Philippe Guettat, Chairman and CEO, Pernod Ricard Asia
‘Integrating brand purpose with emerging tech is the way forward’
e4m Content Jam got industry experts to share their thoughts on ‘The Future of Content: Emerging Technologies’
Smita Murarka quits as Duroflex CMO
She was heading marketing for the brand for nearly 3 years
HUL acquires stakes in Oziva and Wellbeing Nutrition
This is being seen as the FMCG major’s foray into the wellness and nutrition category
Prasanna Raman joins Sharechat as Head Of FMCG Enterprise Sales
Raman was previously with Snap Inc where he was the Vertical Lead
Down 20% in a month: Why has advertising on news channels slowed down?
Experts say while an overall lull post Diwali is expected, for news channels, factors such as decline in viewership and channels pulling out of BARC ratings are making planners wary
Try to be proactive, self-starter, quick learner & self-motivator: Deeksha Ahuja
Ahuja, Manager – Corporate Affairs and Communications, Carlsberg India, was honoured with ‘Emerging Leader in Corp Comm’ award at e4m PR & Corp Comm Women Achievers Awards
Govt cuts spends on print & TV ads
While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV
Ram Ratings Week 42'22-45'22: Fever FM reigns on Mumbai, Delhi airwaves
BIG FM stayed steady on top of the Bangalore charts and Radio Mirchi on Kolkata
Can Koo fly where Twitter falls?
As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to topple it
MIB declares 24 community radio stations to act as nodal points
As per MIB, these stations will lead in the dissemination of information relating to the community radio movement in India