Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
Jacob will also continue as the Chief Digital Officer of Wavemaker India
The audit will assess risk areas, dependency on currently deployed solutions, and where the brand can pivot or redesign its marketing strategies to best mitigate the impact of cookie removal
An august panel of industry leaders spoke about the importance of media quality and best practices in ensuring brand safety and suitability
Vishal Jacob, Chief Digital Officer, Wavemaker, will join Gurmit Singh, General Manager, APAC, Quora, in a one on one discussion on Target Marketing at e4m-Quora webinar tomorrow
The agency has also announced the return of Vishal Jacob as Chief Digital Officer after close to 2 years with GroupM as Principal Consultant