Brands go big on digital for festive season in south
According to industry leaders, the online medium provides brands with massive visibility and generates a lot of business
vishu
Tamil New Year & Vishu: ‘A positive start to the new financial year’
Media houses cheer the spurt in marketing spends and say the overall sentiment has been buoyant with retail showing major traction
Asianet curates Vishu special lineup on April 14
The programmes comprise a mix of movies, popular serials and a Vishu-special show
'Technology is no longer a barrier and young people are not the only ones watching OTT'
Vishnu Mohta, Co-Founder of Hoichoi, talks to e4m on their direct to digital initiative property ‘Hoichoi Presents First Day First Show’ and more