This festive season when brands are looking at leaving the pandemic behind, industry experts share how vivo Pro Kabaddi League can give brands enough mileage to achieve their objectives
The league, which began on 22 Dec 2021 will culminate in in Feb 2022
vivo, Tata Motors Commercial Vehicles, A23, Dream11, Mfine, Byju’s, Officer’s Choice and Parimatch News come onboard
The league returns to Star Sports Network and Disney+ Hotstar with Season 8 on December 22 after a two-year hiatus
The league will be conducted without spectators, at a single venue, stepping away from the traditional caravan format followed in the previous seasons
A total of 59 players were retained across all 3 categories - Elite Retained Players (ERP), Young Players (RYP) and New Young Players (NYP)