Classplus ropes in Sankalp Aggarwal as CFO
Aggarwal was previously the Head of Finance with music streaming startup Gaana
Date-wise News
A23 becomes Official Associate Sponsor of PKL
The league, which began on 22 Dec 2021 will culminate in in Feb 2022
Q4 2021 recorded highest ad volume for a quarter since 2019: BARC report
2021 also recorded 22% growth in ad volumes over 2020 and 18% over 2019
Sheena Kapoor joins ICICI Lombard as Head – Marketing, Corp Comm & CSR
In this role, Kapoor will focus on developing and strengthening corporate advertising and branding, and customer-oriented awareness strategies, across all company product lines
Why India needs a CDS? Find out from Ex-Army Vice Chief on India Ahead’s Call of Duty
Call of Duty is a a series started by the channel on matters related to defence
Amin Lakhani elevated as CEO Mindshare, Maps is CSO GroupM
Lakhani will report to Prasanth Kumar, CEO GroupM South Asia, and Helen McRae, CEO Mindshare Asia Pacific
Creator economy startup AppX acquires Superpage
The deal will help creators launch their websites and online businesses within 10 minutes
Embassy Group ropes in L&K Saatchi & Saatchi as integrated creative partner
The agency will manage the mandate for the Group's premium residential portfolio-Embassy Springs
The Glitch is Agency on Record for Enamor
The Glitch will handle the digital mandate for the entire portfolio of Enamor
Kaevan Umrigar joins Rediffusion as Executive Creative Director
In a career spanning over two decades, Umrigar has worked with several top agencies and brands
Star Pravah has 9 out of top 10 shows in Maharashtra: Kevin Vaz
Kevin Vaz, Head - Network Entertainment Channels, Star & Disney India, tells us how the relatable content strategy of Star Pravah has maintained its leadership for the last 69 weeks
e4m ‘Pride of India Brands 2021’ series to tell success stories of top SMBs
On the eve of India’s 73rd Republic Day, we start the series with the inspirational story of Apis India, one of the fastest-growing FMCG companies in the country
Technology-rooted work will certainly be the 21st-century driver: Ashwani Singla
In today’s ‘Year-ender story of 2021’, Singla, Founding Managing Partner, Astrum, says that for his team, understanding the ‘hearts and minds’ of audiences is the foundation of science of reputation
NTO 2.0: MSOs, DTH operators submit their wish list to TRAI
In a meeting held on December 23, TRAI had asked stakeholders to send the list of issues that concerns them with respect to NTO 2.0 implementation
The journey of Panasonic India
Guest Column: Manish Sharma, Chairman & CEO of Panasonic India, reviews the history of the company in Part 1 of the two-part series & discusses unique growth opportunities ahead
Puneet Kapoor to join Ogilvy India (South) as CCO, Kiran Anthony & Mahesh Gharat move on
Kapoor has come from Lowe Bangalore and will join Ogilvy in March 2022
Acting well within the scope of powers: TRAI says in its affidavit over OTT matter
TDSAT, meanwhile, has adjourned the hearing in the case to March 3
GEC ad volume saw 50% spike in 2021 compared to 2017
As per TAM AdEx data, the ad volumes in the GEC genre started recovering from July ’21 onwards to reach the highest in October ’21, thanks to the festive season
AdEx grew 37% in 2021: PMAR 2022
PMAR 2022 has released flash figures of AdEx estimates only for 2021. An exhaustive report giving medium-wise figures, forecast for 2022 and commentary will be released on February 16