OOH players bring 'out of home' closer to home
Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment
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How Vritti iMedia combined care & creativity in Dabur's OOH campaigns
The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants
Blending OOH & Experiential will generate the wow factor for brands during Unlock: Experts
OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown
How RSRTC & Audiowala Network's COVID-19 campaign helped educate over 5 crore people
Audiowala Bus Stand, a Vritti iMedia property, launched a campaign along with RSRTC to spread awareness on the COVID-19 pandemic in Rajasthan
Vritti iMedia inspired ‘Samuhik Vivah’ concept for Fem OOH campaign
With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP
How Vritti iMedia captured regional touchpoints with brand activations
Vritti iMedia an OOH player came out with niche brand activations for Sapat Tea during regional festivals