walled-gardens

Walled gardens to remain significant for marketers: Unny Radhakrishnan, Digitas India

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The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of AI on business processes and much more

Shantanu David Aug 9, 2023 9:11 AM

Are advertisers looking past ‘walled gardens’ in India?

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Industry observers note that large advertisers have started investing in other platforms, and tech biggies like Google and Meta are feeling the pinch

Kanchan Srivastava Dec 20, 2022 8:51 AM