Arif comes with a total experience of eight years, five years in advertising and three as a brand consultant
The #ThankYouIndianRailways initiative expresses gratitude to the 167-year-old institution for being the cornerstone of India's growth story
The consultancy has hired Binita Tripathy, a culture-led brand strategist and Prerna Dubey Gupta a performance marketing-led strategist
The partnership was forged with the belief that new thinking, specialised know-how and collaborations are the future of brand strategy solutions