Date-wise News

In his career spanning 25 years, Setlur has worked with leading media houses, including TV18, NDTV and Rediffusion

e4m Desk Feb 4, 2020 6:50 PM

As a part of the campaign, the brands will initiate conversations by highlighting and engaging with listeners on the causes of increasing road accidents

e4m Desk Feb 4, 2020 5:52 PM

The cookery show will be launched on the February 5 on JFW Youtube Channel

e4m Desk Feb 4, 2020 5:31 PM

The star bowler will support the multiple new green initiatives of Tata Power

e4m Desk Feb 4, 2020 5:12 PM

Xavier Prabhu, Founder & Managing Director, PRHUB Integrated Marketing Communication talks about the role of integrated marketing for Indian brands, future of PR and media relations for GenZ & more

e4m Desk Feb 4, 2020 4:52 PM

The agency will be in charge of developing effective digital engagement strategies focused on social media management, development of creative assets and SEO

e4m Desk Feb 4, 2020 4:28 PM

The video-on-demand app will feature podcasts, motion comics, ebooks, audiobooks, games and trivia

e4m Desk Feb 4, 2020 3:15 PM

The company has reported consolidated net profit after tax of Rs 33.63 crore for the quarter

e4m Desk Feb 4, 2020 3:07 PM

The games currently available on the platform are Airlift, Arrow Master, Jump Jump, Flap Up, Candy Mash, Bubble Blast, Street Racer, Slide & Glide and Plus Minus

e4m Desk Feb 4, 2020 3:05 PM

The consultancy has hired Binita Tripathy, a culture-led brand strategist and Prerna Dubey Gupta a performance marketing-led strategist

e4m Desk Feb 4, 2020 2:22 PM

The limited-edition 'Exam Bars' will be available with good luck greetings for the students such as ‘Do Well’, ‘Rock On’ and ‘Shine On'

e4m Desk Feb 4, 2020 12:53 PM

YouTube ad revenue for 2019 stands at $15.1 billion, 36% growth from previous year, say reports

e4m Desk Feb 4, 2020 12:50 PM

Sharma replaces Aseem Kaushik who will now head the Professional Products Division for L’Oréal in the Asia Pacific region

e4m Desk Feb 4, 2020 12:22 PM

Prior to this, Mukherjee was with Hotstar as Head of Development & Creative and Editor - Hotstar Specials

e4m Desk Feb 4, 2020 11:52 AM

The newly created entity will see the coming together of Arc Worldwide, Solutions and Ecosys OOH

e4m Desk Feb 4, 2020 10:20 AM

Investors expecting the new streaming service Disney+ to have got 25 million paid domestic subscribers at calendar year-end, say reports

e4m Desk Feb 4, 2020 9:08 AM

AIDCF had moved Kerala High Court on January 8 and filed a petition against TRAI’s NTO 2.0

e4m Desk Feb 4, 2020 8:43 AM

Harshit Jain, Founder & CEO of Doceree, talks about the importance of communication in the healthcare sector and how digitisation & technological disruptions have brought about changes to the sector

Nafisa Shaheen Feb 4, 2020 8:42 AM

Sumeet Singh, CMO, Naukri,com, to be Grand Juror for NEONS OOH Conference & Awards 2020

e4m Desk Feb 4, 2020 8:42 AM

We spoke to industry players on some of the key announcements made in the Union Budget with respect to promoting start-ups

Shreshtha Verma Feb 4, 2020 8:33 AM

Sanil Jain, Co-founder of CupShup takes us through the campaign's insights, touchpoints and impact garnered for the OTT platform

Noel Dsouza Feb 4, 2020 8:29 AM

Pradeep Kumar KR, MD, Vijaya OOH Media Solutions, talks about the changing OOH landscape and the 25-year journey of the out-of-home agency

Neethu Mohan Feb 4, 2020 8:21 AM

The newly-crowned joint Chief Creative Officers have been the masterminds behind some of Ogilvy India’s best creations in recent times

Misbaah Mansuri Feb 4, 2020 8:10 AM

With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium

Shikha Paliwal Feb 4, 2020 8:09 AM