wpl-2026

WPL 2026 sponsorship spends may hit Rs 130 cr: No longer a ‘test’ match for brands?

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A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories

e4m Staff Jan 12, 2026 11:49 AM

BCCI hands Tata WPL 2026 ceremonies and match entertainment mandate to Laqshya Media Group

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Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches

e4m Staff Jan 9, 2026 11:54 AM