In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours
On the audience front, 2026 is widely seen as a potential inflection point, subject to the rollout of digital broadcasting reforms
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories