'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of the commercials

Shantanu David Dec 15, 2023 8:36 AM

The platform said that the test was intended to 'build a better experience for viewers'

exchange4media Staff Sep 20, 2022 11:11 AM

YouTube Select will replace another programme Google Preferred, which sold ads on the top 5% of the channels on the platform

exchange4media Staff May 20, 2020 10:50 AM