youtuber

Brands’ guide to navigating the content landscape

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Guest Column: Mahek Chhaya, Group Head – Strategy, Carat India, explores the growing fandom of independent content creators in India

Mahek Chhaya Jul 8, 2022 8:25 AM

'If you go out of your way to do something, the brands will appreciate it' ’

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At e4m Game On Summit, a panel comprising gamers, creators & influencers shared that an effective marketing strategy is when influencer marketing is combined with the growing popularity of gamers

exchange4media Staff Mar 14, 2022 7:05 PM

Dhindhora has expanded my follower base to up to 62 year olds: Bhuvan Bam

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In today’s edition of Influencer Series, Bam talks about his journey to becoming one of India’s most loved YouTubers, his latest web series Dhindhora, his brand associations and more

Mansi Sharma Dec 23, 2021 8:58 AM