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How Zomato stole the limelight with its Rs 1,214 crore advertising blitz

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The brand has maintained top-of-mind recall in the food delivery category with its humorous ads across television, print and digital in the last year

Misbaah Mansuri Jan 27, 2020 8:21 AM

Swiggy’s dig on Zomato & Uber: Audacious or a great marketing technique?

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Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space

Noel Dsouza Jan 23, 2020 8:33 AM