Advertising spends declined 43% on a sequential basis 2026

e4m Desk Jun 1, 2026 3:16 PM

Ajit Varghese, Partner & Group CEO, Madison on why growth lies beyond traditional TV, inside large screen systems and digital-first ecosystems

e4m Staff Mar 10, 2026 5:00 PM

AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026 reveals what shaped marketer choices last year and what lies ahead

e4m Staff Mar 6, 2026 3:26 PM

Murthy noted that television will remain relevant as long as it positions itself as a complementary force within the wider media ecosystem

e4m Desk Feb 26, 2026 5:15 PM

Murthy noted that television will remain relevant as long as it positions itself as a complementary force within the wider media ecosystem

e4m Desk Feb 26, 2026 9:41 AM

Sam Balsara, Chairman, Madison World, tells Neeta Nair how PMAR 2026 captures India’s digital momentum and AdEx reset

e4m Desk Feb 25, 2026 6:10 PM

AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026 reveals what shaped marketer choices last year and what lies ahead

e4m Staff Feb 25, 2026 6:02 PM