The viewership monopoly enjoyed by Star Plus, Zee TV and SET has met with a challenge recently. The entry of some potentially strong players has seen a whirl of dynamic activity. For years the triumvirate ruled with gusto; no one attempted to upset the applecart till the entry of Colors, NDTV Imagine and 9X, argues Indranil Datta, VP, Mudra Radar.
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Published:
Sep 9, 2008 8:27 AM
1 min read
The viewership monopoly enjoyed by Star Plus, Zee TV and SET has met with a challenge recently. The entry of some potentially strong players has seen a whirl of dynamic activity. For years the triumvirate ruled with gusto; no one attempted to upset the applecart till the entry of Colors, NDTV Imagine and 9X, argues Indranil Datta, VP, Mudra Radar.
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