A door to ‘impact’-ful media plans
S Yesudas, Director, Initiative Worldwide, Jakarta, proposes a simple tracking mechanism to provide for quality of exposure among the same base of audience measurement sample, besides TVRs, called SIT (Single-source Impact Tracker).
S Yesudas, Director, Initiative Worldwide, Jakarta, proposes a simple tracking mechanism to provide for quality of exposure among the same base of audience measurement sample, besides TVRs, called SIT (Single-source Impact Tracker).
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