A door to ‘impact’-ful media plans

S Yesudas, Director, Initiative Worldwide, Jakarta, proposes a simple tracking mechanism to provide for quality of exposure among the same base of audience measurement sample, besides TVRs, called SIT (Single-source Impact Tracker).

e4m by exchange4media Staff
Published: Jan 19, 2006 8:11 AM  | 1 min read
Google News Icon Follow Us
A door to ‘impact’-ful media plans
  • e4m Twitter

S Yesudas, Director, Initiative Worldwide, Jakarta, proposes a simple tracking mechanism to provide for quality of exposure among the same base of audience measurement sample, besides TVRs, called SIT (Single-source Impact Tracker).

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp

Published On: Jan 19, 2006 8:11 AM 
Tags e4m

Featured

Latest