Is your media plan CAS-trated?

Rajendra Dwivedi, Business Director, MAXUS, writes about the likely impact of CAS on channel viewerships. In the near-term scenario, he advises taking a liberal dose of print, radio and Out-of-home media.

e4m by exchange4media Staff
Published: Jan 23, 2007 8:39 AM  | 1 min read
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Is your media plan CAS-trated?
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Rajendra Dwivedi, Business Director, MAXUS, writes about the likely impact of CAS on channel viewerships. In the near-term scenario, he advises taking a liberal dose of print, radio and Out-of-home media.

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Published On: Jan 23, 2007 8:39 AM 
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