Is your media plan CAS-trated?
Rajendra Dwivedi, Business Director, MAXUS, writes about the likely impact of CAS on channel viewerships. In the near-term scenario, he advises taking a liberal dose of print, radio and Out-of-home media.
Rajendra Dwivedi, Business Director, MAXUS, writes about the likely impact of CAS on channel viewerships. In the near-term scenario, he advises taking a liberal dose of print, radio and Out-of-home media.
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