Viewpoint: Is the Advertising business losing respect?
Gopinath Menon, Senior VP-Media, TBWA India, takes stock of the changing environment that has had an impact in the way advertising agencies function today, and how this has led to erosion in the respect that this profession once enjoyed. To change this decline, he suggests that agencies should charge for pitching for a new business and that should be a diktat -- anyone deviating from this should be warned and later blacklisted by all agencies and also by the media.
Gopinath Menon, Senior VP-Media, TBWA India, takes stock of the changing environment that has had an impact in the way advertising agencies function today, and how this has led to erosion in the respect that this profession once enjoyed. To change this decline, he suggests that agencies should charge for pitching for a new business and that should be a diktat -- anyone deviating from this should be warned and later blacklisted by all agencies and also by the media.
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