Viewpoint: Is the Advertising business losing respect?
Gopinath Menon, Senior VP-Media, TBWA India, takes stock of the changing environment that has had an impact in the way advertising agencies function today, and how this has led to erosion in the respect that this profession once enjoyed. To change this decline, he suggests that agencies should charge for pitching for a new business and that should be a diktat -- anyone deviating from this should be warned and later blacklisted by all agencies and also by the media.
by
Published: Aug 1, 2007 9:22 AM | 1 min read
Follow Us
Gopinath Menon, Senior VP-Media, TBWA India, takes stock of the changing environment that has had an impact in the way advertising agencies function today, and how this has led to erosion in the respect that this profession once enjoyed. To change this decline, he suggests that agencies should charge for pitching for a new business and that should be a diktat -- anyone deviating from this should be warned and later blacklisted by all agencies and also by the media.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Tags
e4m
