Enamor appoints Madison Media as its media AoR

Madison Media won the account in a multi-agency pitch; the agencies that participated in the pitch were Maxus, OMD and RK Swamy Media

by exchange4media Staff
Published: Apr 30, 2012 11:45 PM | 1 min read

Enamor appoints Madison Media as its media AoR

Madison Media Omega announced that it has won the media mandate of Gokaldas Intimatewear, makers of Enamor lingerie. The account was won in a multi-agency pitch. The agencies that participated in the pitch were Maxus, OMD and RK Swamy Media.

The account was previously handled by Lintas Media Group.

“We are delighted that Enamor has chosen us and are confident that we will be able to add a lot of value to its business. We are happy to add a new product category to our portfolio,” said Sam Balsara, Chairman and Managing Director, Madison World.

Madison Media was recently in the news for winning Crompton Greaves and Dixcy Textile’s media AoR.

Madison Media Group handles media planning and buying for blue chip clients such as Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s, TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, SpiceJet, Crompton Greaves, Axis Bank, Domino’s, Bharti Axa, MaxNewyork Life Insurance, etc. The gross billing of Madison Media is Rs 3000 crore