W+K Delhi wins Budweiser brand business
Following a multi-agency pitch, AB-Inbev India has engaged Wieden+Kennedy (W+K) Delhi to work on its Budweiser brand. W+K Delhi will also be strategising for Stella Artois and Tennents brands from AB-Inbev. The first phase of the assignment is due to start immediately.
Following a multi-agency pitch, AB-Inbev India has engaged Wieden+Kennedy (W+K) Delhi to work on its Budweiser brand. W+K Delhi will also be strategising for Stella Artois and Tennents brands from AB-Inbev. The first phase of the assignment is due to start immediately.
The account is on a project basis, hence no account size could be ascertained at time of filing the report.
Commenting on the win, Mohit Jayal, Managing Director, Wieden+Kennedy Delhi, said, “One of the great pleasures in life is to work on a business that is also your hobby, which is why everybody at W+K Delhi is very pleased at the prospect of working on Budweiser. Hopefully, we can help push some of the boundaries of conventional beer marketing. We’ll certainly try.”
In January 2010, Wieden+Kennedy had announced winning the Park Hotel business for overall brand development and the launch of its two new properties (The Park, Hyderabad and Apsara cruiser and The Park on Vembanad Lake).
