Vice President of Marketing, South Asia, AB InBev, Sharma spoke to e4m about how Budweiser Beats performed in the Indian market and the brand plans to expand

Tanya Dwivedi May 31, 2023 9:07 AM

Some collaborators include Budweiser Beats Energy Drink, Johnnie Walker Refreshing Mixer, NEXA, Bumble, Levi’s® and Snapchat Inc.

exchange4media Staff Jan 9, 2023 12:18 PM

Vineet Sharma, Vice President, Marketing at AB InBev, shares the brand’s marketing strategy and talks about its partnership with the FIFA Qatar World Cup  

Imran Fazal Dec 29, 2022 8:23 AM

The campaign, featuring Lionel Messi, Neymar Jr. and Raheem Sterling, has been launched in more than 70 countries, the most in the brand’s 146-year history

exchange4media Staff Sep 17, 2022 7:52 AM

Authenticity is paramount and feedback is gospel, opines industry

Mansi Sharma Jul 19, 2021 8:27 AM

Several influencers and activists bashed the campaign after actress Sanjana Sanghi was featured on Humans of Bombay with the story of how she helped her 'selfless caretakers'

Mansi Sharma Jul 15, 2021 2:21 PM

The agency will handle the overall duties for the brand, meeting specific campaign objectives and increasing brand awareness through influencer outreach

exchange4media Staff Jul 8, 2021 1:55 PM

To celebrate the footballer’s greatness, Budweiser 0.0 has rolled out a 360-campaign, part of which is a series of murals at iconic locations in Mumbai and Delhi

exchange4media Staff Mar 11, 2021 3:57 PM

The football icon has been roped in for the launch of a brand film and limited-edition Lionel Messi bottle

exchange4media Staff Sep 10, 2020 5:12 PM

It is also learnt that the agencies in question are required to have considerable global exposure

Misbaah Mansuri Aug 28, 2020 8:21 AM

With the new initiative, the brand is crowdsourcing hacks that show how people are moving forward, resuming their routine activities, getting back to work or simply catching up with their friends

exchange4media Staff Aug 7, 2020 1:14 PM

The collection comprises an array of edgy silhouettes of t-shirts, sweatshirts, tops, track pants

exchange4media Staff Jun 12, 2020 5:39 PM

The film has been produced entirely online, with scenes of the advert self-shot by the protagonists at their homes

exchange4media Staff May 19, 2020 10:00 PM