Vice President of Marketing, South Asia, AB InBev, Sharma spoke to e4m about how Budweiser Beats performed in the Indian market and the brand plans to expand
Some collaborators include Budweiser Beats Energy Drink, Johnnie Walker Refreshing Mixer, NEXA, Bumble, Levi’s® and Snapchat Inc.
Vineet Sharma, Vice President, Marketing at AB InBev, shares the brand’s marketing strategy and talks about its partnership with the FIFA Qatar World Cup
The campaign, featuring Lionel Messi, Neymar Jr. and Raheem Sterling, has been launched in more than 70 countries, the most in the brand’s 146-year history
Authenticity is paramount and feedback is gospel, opines industry
Several influencers and activists bashed the campaign after actress Sanjana Sanghi was featured on Humans of Bombay with the story of how she helped her 'selfless caretakers'
The agency will handle the overall duties for the brand, meeting specific campaign objectives and increasing brand awareness through influencer outreach
To celebrate the footballer’s greatness, Budweiser 0.0 has rolled out a 360-campaign, part of which is a series of murals at iconic locations in Mumbai and Delhi
The football icon has been roped in for the launch of a brand film and limited-edition Lionel Messi bottle
It is also learnt that the agencies in question are required to have considerable global exposure
With the new initiative, the brand is crowdsourcing hacks that show how people are moving forward, resuming their routine activities, getting back to work or simply catching up with their friends
The collection comprises an array of edgy silhouettes of t-shirts, sweatshirts, tops, track pants
The film has been produced entirely online, with scenes of the advert self-shot by the protagonists at their homes