4700BC & Netflix partner with Karan Johar to unveil popcorn flavours

In an exciting new partnership to elevate entertainment consumption, snacking brand 4700BC and Netflix have come together. This collaboration, featuring filmmaker Karan Johar and popular television actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours: Sweet & Salty and Cheese & Caramel, designed to perfectly complement Netflix’s diverse content library.

The exclusive 4700BC x Netflix popcorn flavours are inspired by the consumer insight that people love combining flavours at the cinema but don’t have that option available to them at home, until now.  Through this collaboration, both 4700BC and Netflix, the two brands known for being innovative in their respective categories, are looking to enhance the entire viewing experience giving the consumers a flavour for every genre and a genre for every flavour, stated a press release.

Chirag Gupta, Founder and CEO of 4700BC, expressed his excitement about the partnership: "At 4700BC, we understand the strong connection between popcorn and entertainment. Our collaboration with Netflix allows us to bring this beloved snack into more homes, making it a staple for any content-watching experience.  This partnership is a natural fit, as both brands are committed to enhancing the entertainment experience for our consumers."

This launch is complemented with an ad campaign which captures the essence of this collaboration. It begins with Netflix’s familiar "Who's watching?" interface, where the three Karans humorously debate their favourite popcorn flavours while deciding what to binge-watch. The playful banter is resolved when Karan Johar, in his signature style, combines sweet and salty flavours, showcasing the joy of mixed tastes.

Karan Johar, Filmmaker and Cultural Icon, added: "As someone who loves good cinema and great food, I believe this partnership between 4700BC and Netflix is a match made in heaven. It ensures that every time you sit down to watch something, it’s memorable, truly capturing the essence of enjoying premium snacks with top-tier entertainment. I’m thrilled to be part of this venture, where every moment and every bite are perfectly paired."

Poornima Sharma, Head of Marketing Partnerships, Netflix India, expressed her excitement: “Snacking while watching content has always been a beloved tradition. These special -edition popcorn from 4700BC complement Netflix’s blockbuster entertainment, allowing us to elevate the cherished experience of snacking and watching films and series in the comfort of our homes. Exceptional content deserves exceptional snacks, and this partnership delivers just that.”

This collaboration marks a significant milestone in brand partnerships, setting a new standard for immersive at-home experiences. The campaign, centred around the theme "Best Enjoyed Together," is slated to run across various platforms, inviting viewers to explore the perfect pairing of 4700BC Popcorn and Netflix content.