A lot can happen over ‘Swiggying it’, says food delivery app’s Valentine’s Day film

For Valentine’s Day, Swiggy has launched a special digital film titled ‘Wrong Address’, exploring serendipity showing how wrong addresses can sometimes lead to the right places, and just how Swiggy has become a part of people's lives and memories.

The film opens with the protagonist Aashna who has moved to a new city and relies on Swiggy to get ‘Gharwali chicken curry’ delivered to her ‘Bangalore Home’. She gets introduced to Raghav when he accidentally puts in her address to have his Swiggy order delivered. Starting from there, the video takes us through the journey of the young couple’s love story deftly shown through the app’s UI and the usage of various Swiggy services.

For instance, Aashna turns to Swiggy’s quick commerce service Instamart when she runs out of deodorant minutes before a date night. The couple finalizes a restaurant for their date through Swiggy Dineout. The couple is seen ordering food on various occasions. While Raghav has hot soup delivered for Aashna when she is under the weather, she cooks for him as an apology and has it delivered at his office with the special instruction like “Home-cooked food. Handle with care” via Swiggy Genie.

It goes on to show how their relationship evolves to the next level when she sends him a cake with the message ‘ Will you move in with me?’ and cuts to her address being changed from Bangalore Home to Our Home ♥️.

From ordering food and grocery items from Instamart to finding restaurants for date nights with the help of Dineout, the digital film beautifully conveys how Swiggy has been the go-to place for everyday needs.

The digital film has garnered over a million views in 24 hours and effectively depicts how life and relationships evolve through a simple application.