Ad Conclave at GoaFest: Raj Nayak of NDTV Media does some rabble rousing
Raj Nayak, CEO of NDTV Media, as part of a panel discussion, raised the issue of media agency fees, token rate cuts, and musical chairs amongst media professionals.
Raj Nayak has always been someone who knows when to hit the iron. At the IBF-INS-AAAI Advertising Conclave held as a prelude to GoaFest, he did a lot of rabble rousing amidst applause from the audience.
Nayak said that frequent pitches in the industry were not healthy and did not help anyone. “Every time a client does a pitch and gets a new media agency, the new agency wants a token rate cut. Going by the frequent number of pitches happening, this might result in us media companies losing our shirt!” he commented.
Nayak also felt that every time a client went for a pitch, it was primarily on rates and the new media agency got the account en masse from the old media agency. “How does this work for the new client? This is what the client calls a value add!” Nayak told his audience, which included senior media planning/buying professionals and some clients.
Nayak was also critical of the fact that agencies were not setting up offices in cities where real business growth was happening, such as Nagpur.
