ASCI: Will monitor IPL ads for violations
ASCI CEO Manisha Kapoor told e4m that the regulator has started monitoring the commercials during WPL
ASCI has said it will be checking if advertisements are violating guidelines during IPL.
The regulator will be working with the consumer affairs ministry.
When asked if any violation was noted during WPL, ASCI CEO Manisha Kapoor told e4m, "We have just started monitoring it. Let's wait and see."
As exclusively reported by e4m last week, 55 brands have signed the deals for sponsorship with the Disney Star. They are largely from categories like fantasy gaming, beverage, telecom, Fintech, Insurance, Auto, Online delivery, Consumer Durables, Paints, FMCG and travel.
