Barbie looks to inspire young girls to dream big
Barbie's mentorship program encourages young girls to have positive, strong role models that inspire them to believe that they can be anything
The famous doll brand from the house of Mattel - Barbie, released a campaign video in India called, 'You Can Be Anything,’ to inspire young girls to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them to believe that they can be anything.
With the belief of ‘You Can Be Anything’ philosophy, Barbie reached out to mothers across India to know what their daughters aspire to become when they grow up. The response was overwhelming, with about 1,000 moms sharing beautiful stories of their daughters. Barbie finally chose three girls with most inspiring stories and decided to fulfill their dreams of becoming a Chef, a Gymnast and a Comedian. The role models who were brought on board to mentor, motivate and inspire these young girls were: Commonwealth Games gymnast, Meghana Reddy; Chef at Flavour Diaries, Anjali Pathak and Entertainer Urooj Ashfaq.
Barbie created an intensive mentorship program to help these girls overcome challenges, and accomplish infinite possibilities through hard work and dedication. This program was documented as a video by Barbie and released coinciding with International Day of the Girl Child, to encourage and motivate several other girls to conquer their dreams.
Speaking on the occasion, Lokesh Kataria, Mattel’s Head of Marketing, said, “We are delighted to celebrate the International Day of the Girl Child in India with the release of our campaign video - 'You Can Be Anything. This campaign was conceptualized to encourage young minds through actual stories and highlight the significance of empowering role models. We are happy to have three prominent young achievers like Meghana, Anjali, and Urooj as mentors, and with them, we have tried to depict the importance of appropriate guidance in nurturing dreams. We are hopeful that this initiative will encourage the next generation to believe in their dreams and have faith in their potential.”
Mentors for this campaign are:
Meghana Reddy, Commonwealth Games Gymnast: Telangana’s 19-year-old Meghana is India’s exclusive Olympic representative in gymnastics. She has been training under a former world champion in the US and UK for the last four years and has specialized in Rhythmic Gymnastics.
Anjali Pathak, Chef of Flavour Diaries: Anjali Pathak is a foodie, passionate chef and a teacher. She has been running the popular food studio Flavour Diaries in Mumbai for three years now, offering hands-on cooking classes using fresh local produce, spanning across the Mediterranean, European, American and Asian cuisines.
Urooj Ashfaq, Entertainer: The 22-year old is a writer and comedian working in Mumbai. She is one of the promising comedians in the circuit, known to be creating waves with her humour.
