The Founder and CEO of Nykaa was speaking at a preview for the brand’s two-day live event – Nykaaland
Customers can rent and watch Barbie starting today and Meg 2: The Trench starting September 18
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure ethical usage, caution industry observers
Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer have spawned a cultural phenomenon that refuses to die down, and brands want in on it
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy