The Founder and CEO of Nykaa was speaking at a preview for the brand’s two-day live event – Nykaaland

Tanzila Shaikh Nov 4, 2023 10:18 AM

Customers can rent and watch Barbie starting today and Meg 2: The Trench starting September 18

exchange4media Staff Sep 12, 2023 4:31 PM

‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers

Tanzila Shaikh Aug 9, 2023 9:17 AM

Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure ethical usage, caution industry observers

Shantanu David Aug 3, 2023 9:02 AM

Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer have spawned a cultural phenomenon that refuses to die down, and brands want in on it

exchange4media Staff Jul 24, 2023 10:02 AM

With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy

Chehneet Kaur & Nilanjana Basu Jul 19, 2023 8:59 AM