Bata India launches ‘Stronger Inside’ campaign for its Power Energy collection

The film depicts the inner strength that surpasses any challenge in one’s fitness journey

by e4m Staff
Published: Aug 8, 2024 3:51 PM | 2 min read

Bata

Bata India has launched latest campaign, “Stronger Inside” to unveil its Power Energy collection, designed in Canada.

“The ones who are fit are not gifted, they are just #StrongerInside. The campaign is built on the insight that the Power Inside is always stronger than any challenge outside. When the world says 'maybe tomorrow’, you say “Power-through today!”,” the brand said in a release.

Deepika Deepti, Head of Marketing at Bata India, said, “Our campaign, ‘Stronger Inside’ beautifully depicts the inner strength that surpasses any challenge in one’s fitness journey. Gone are the days when sneakers were merely functional footwear. Today, they are an essential part of our culture, blending style, comfort, and performance seamlessly. At Bata, we are dedicated to delivering the best of all three with our latest launch: the Power Energy series. We are also proud to re-launch the revolutionary EasySlide collection, designed to let you slip in and out of your shoes effortlessly, without even using your hands, truly a game-changer, setting a new standard in convenience and style.”

Speaking about the new launch, Olivier Heck, Global Athleisure Brands Director, Bata Group said, “There is a burgeoning passion for fitness among Indian consumers and we want to be their partner in this journey. What makes the Power Energy Collection unique is our ‘Glocal’ approach - we have combined global innovation from our Canadian design labs with a deep understanding of the unique needs of Indian consumers. The range of shoes for running, training and workout are engineered to provide comfort that helps you challenge your own fitness goals”

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Published On: Aug 8, 2024 3:51 PM

Tags Marketing Bata Advertising Stronger Inside campaign