Big advertisers shine at 1st AIM and e4m magazine advertising awards
The Association of Indian Magazines (AIM) in partnership with exchange4media constituted the Magazine Advertising Awards. In its first edition, it rewarded excellence in advertising across creative and media categories
The Association of Indian Magazines (AIM) in partnership with exchange4media constituted the Magazine Advertising Awards. In its first edition, it rewarded excellence in advertising across creative and media categories.
Ogilvy & Mather won Gold in the creative category for Best Art Direction for its work for The Department of Tourism, Government of Rajasthan, while Stark Communications took home silver for best copywriting for the same client.
O&M also bagged a bronze for its creative work in the Automobiles & Auto Accessories for BMW.
Here is the complete list of winners:
| SR. NO | CATEGORY | SUB- CATEGORY | TO | FOR | METALS |
| 1 | CREATIVE | Best Art Direction | Sparkle | SILVER | |
| 2 | CREATIVE | Best Art Direction | Ogilvy & Mather Pvt. Ltd. | Department of Tourism, Government of Rajasthan | GOLD |
| 3 | CREATIVE | Best Copywriting | Stark Communications | Department of Tourism, Government of Kerela | SILVER |
| 4 | CREATIVE | Best Copywriting | Ogilvy & Mather Pvt. Ltd. | Department of Tourism, Government of Rajasthan | GOLD |
| 5 | CREATIVE | Automobiles & Auto Accessories | Ogilvy & Mather Pvt. Ltd. | BMW | BRONZE |
| 6 | CREATIVE | Automobiles & Auto Accessories | Volvo XC90 Excellence | BRONZE | |
| 7 | CREATIVE | Automobiles & Auto Accessories | Publicis Worldwide | Skoda Superb | SILVER |
| 8 | CREATIVE | Banking & Finance | CA COMMUNICATIONS | L&T Mutual Fund | BRONZE |
| 9 | CREATIVE | Beauty & Cosmetics | MOROCCANOIL | BRONZE | |
| 10 | CREATIVE | Beauty & Cosmetics | BBH India Communications | Vaseline | BRONZE |
| 11 | CREATIVE | Beauty & Cosmetics | McCann Worldgroup | L'oreal Paris | SILVER |
| 12 | CREATIVE | Consumer Non- durables / FMCG | Rediffusion-Y&R | Hamdard Safi | BRONZE |
| 13 | CREATIVE | Consumer Non- durables / FMCG | MullenLowe Lintas Group | VIM GEL | BRONZE |
| 14 | CREATIVE | Consumer Non- durables / FMCG | August Communications | Chicco | BRONZE |
| 15 | CREATIVE | Consumer Non- durables / FMCG | Sparkle | GOLD | |
| 16 | CREATIVE | Entertainment & Media | McCann Worldgroup | Jagran | BRONZE |
| 17 | CREATIVE | Entertainment & Media | Maitri Advertising | Mathrubhumi Yathra | BRONZE |
| 18 | CREATIVE | Entertainment & Media | Scarecrow Communications | Radio City 91.1 FM | BRONZE |
| 19 | CREATIVE | Entertainment & Media | Stark Communications | Malayala Manorama | GOLD |
| 20 | CREATIVE | Fashion & Fashion Accessories | MANISH MALHOTRA | BRONZE | |
| 21 | CREATIVE | Fashion & Fashion Accessories | Sabyasachi | SILVER | |
| 22 | CREATIVE | Fashion & Fashion Accessories | ZENITH | LOUIS VUITTON | SILVER |
| 23 | CREATIVE | Fashion & Fashion Accessories | POV Brandcom India Pvt Ltd. | Skechers | GOLD |
| 24 | CREATIVE | Food & Beverages | Ogilvy & Mather | Hindustan Unilever Ltd. Bru Gold | BRONZE |
| 25 | CREATIVE | Food & Beverages | J Walter Thompson | Kellogg's Special K | BRONZE |
| 26 | CREATIVE | Lifestyle & Luxury | NIRAV MODI | BRONZE | |
| 27 | CREATIVE | Travel, Tourism & Hospitality | Stark Communications | Department of Tourism, Government of Kerala | SILVER |
| 28 | CREATIVE | Travel, Tourism & Hospitality | Ogilvy & Mather Pvt. Ltd. | TAJ Holidays | SILVER |
| 29 | CREATIVE | Travel, Tourism & Hospitality | Ogilvy & Mather Pvt. Ltd. | Department of Tourism, Government of Rajasthan | GOLD |
| 30 | JURY SPECIAL AWARD | Best Art Direction/Photography | Sabyasachi | GOLD | |
| 31 | MEDIA | Best Advertorial | Mindshare | TIGI | SILVER |
| 32 | MEDIA | Best Advertorial | Maxus | THE GLENLIVET | GOLD |
| 33 | MEDIA | Best Contextual Magazine Advertising | Madison Media | Tata Salt | SILVER |
| 34 | MEDIA | Best Innovation in Magazine Advertising | Initiative India | Maruti Ciaz | BRONZE |
| 35 | MEDIA | Best Innovation in Magazine Advertising | Life Insurance Corporation of India | BRONZE | |
| 36 | MEDIA | Best Innovation in Magazine Advertising | MediaCom | fbb | BRONZE |
| 37 | MEDIA | Best Innovation in Magazine Advertising | SPACES, Home and Beyond by Welspun | BRONZE | |
| 38 | MEDIA | Best Innovation in Magazine Advertising | Swarovski | SILVER | |
| 39 | MEDIA | Best Innovation in Magazine Advertising | Mindshare | LAKMÉ ABSOLUTE | GOLD |
| 40 | MEDIA | Best Advertising in Digital Magazines | MediaCom | Audi A4 | BRONZE |
