aim

The campaign is now currently being showcased across YouTube, Meta, Hotstar and various other OTT and social media platforms
e4m Staff Aug 27, 2024 6:31 PM

WBD AIM is a first-party data platform to enhance audience targeting capabilities
e4m Staff Aug 27, 2024 12:48 PM

The Tamilan Awards is an annual celebration that honours personalities across six key fields: Arts, Literature, Business, Science & Technology, Sports, and Social Work
e4m Staff Aug 23, 2024 11:57 AM

The awards celebrate the remarkable achievements of Tamils who have made significant contributions across Arts, Literature, Business, Science & Technology, Sports and Social Work
e4m Staff Aug 6, 2024 11:34 AM

Puthiya Thalaimurai TV’s win came in the Media & Entertainment, Promos - Non-Fiction category
e4m Staff Jul 2, 2024 11:52 AM

As part of the Jananayaga Peruvizha (Festival of Democracy), some special interviews have been conducted with key leaders
e4m Staff Apr 11, 2024 11:10 AM

The feat is a key milestone among the Tamil news channels in the digital sphere
e4m Staff Nov 20, 2023 11:23 AM

Puthiya Thalaimurai and Fourth Dimension will host the Spectacular Gemini Flyover 50th Anniversary Celebration on July 8
exchange4media Staff Jun 26, 2023 2:33 PM

Guest Column: B Srinivasan, President of AIM and MD of Ananda Vikatan, writes on the strength and significance of magazines
B Srinivasan Mar 13, 2023 11:22 AM

Guest Column: B Srinivasan, President of AIM and MD of Ananda Vikatan, writes on the strength and significance of magazines
B Srinivasan Mar 9, 2023 1:34 PM

As per the regulatory body, disclaimers should be neither long or complex since 80% of consumers do not notice them in ads, according to its recent study
exchange4media Staff Jan 24, 2023 11:58 AM

The group appointed Matthieu Elkaim and Emmanuel Ferry as co-chairs of the Paris agency as part of its "New Ogilvy Paris" vision
exchange4media Staff Sep 15, 2022 8:37 AM

The feature film talks about how lives are a ‘gullak of memories’
exchange4media Staff Aug 6, 2022 8:30 AM

The new campaign titled ‘Cadbury Perk Disclaimers’ highlights how people today have become overly sensitive and take offense over the smallest things
exchange4media Staff Feb 14, 2022 2:07 PM

The studio has been put together by AIM member publishers, recognising the increasing need at marketers end to move from vanilla display advertising towards developing engaging content solutions
exchange4media Staff Dec 1, 2021 2:53 PM

The brand film shot in Ladakh has been produced by Coconut Films
exchange4media Staff Aug 3, 2021 11:25 AM

Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch
Noel Dsouza Feb 23, 2021 7:57 AM

Association of Indian Magazines President B Srinivasan wrote to Union Finance Minister Nirmala Sitharaman with a list of demands that will aid the ailing magazine industry
exchange4media Staff Jan 15, 2021 8:20 AM

The brand films are being broadcast across TV, social media and digital platforms
exchange4media Staff Nov 13, 2020 2:23 PM

Conceptualized by Ogilvy & Mather, the festive campaign is built on the core idea of reclaiming missed festive occasions and the whole year, metaphorically
exchange4media Staff Nov 3, 2020 2:54 PM

The new song has music produced by composer duo - Salim-Sulaiman and has been rendered by Benny Dayal, with music label Saregama releasing it
exchange4media Staff Mar 18, 2020 1:45 PM

Sara will also feature in the new JBL ad film which is an extension of the brand's ‘Live it Real, Live it Raw’ campaign
exchange4media Staff Mar 12, 2020 2:05 PM

ZEE5, which recently marked its second anniversary, recorded 11.4 million Daily Active Users in December 2019
exchange4media Staff Feb 17, 2020 11:22 AM

The integrated marketing account will be handled by DDB Mudra, 22feet Tribal WW and OMD Mudra Max
exchange4media Staff Feb 12, 2020 12:40 PM