These top performers are concentrated in quick commerce, online food delivery, e-commerce, groceries and gaming—categories with high-frequency usage and strong functional cues.
Prior to this, Jaimit Doshi was with Aditya Birla Sun Life Insurance as Chief Technology, Digital and Marketing Officer
Jaimit Doshi has been associated with Aditya Birla Sun Life Insurance for the last 5 years
The campaign is now currently being showcased across YouTube, Meta, Hotstar and various other OTT and social media platforms
WBD AIM is a first-party data platform to enhance audience targeting capabilities
The Tamilan Awards is an annual celebration that honours personalities across six key fields: Arts, Literature, Business, Science & Technology, Sports, and Social Work
The awards celebrate the remarkable achievements of Tamils who have made significant contributions across Arts, Literature, Business, Science & Technology, Sports and Social Work
Puthiya Thalaimurai TV’s win came in the Media & Entertainment, Promos - Non-Fiction category
Puthiya Thalaimurai is preparing for an exclusive broadcast on election day
At IMC 2024, industry experts weighed in on how magazines can remain relevant in a rapidly evolving media landscape
As part of the Jananayaga Peruvizha (Festival of Democracy), some special interviews have been conducted with key leaders
Special Election Bus to traverse all 39 constituencies of Tamil Nadu
Puthiya Thalaimurai unveils new studio
The feat is a key milestone among the Tamil news channels in the digital sphere
The move is aimed at broadening the horizon of the brand
Puthiya Thalaimurai and Fourth Dimension will host the Spectacular Gemini Flyover 50th Anniversary Celebration on July 8
The film urges women in India to challenge the status quo
Guest Column: B Srinivasan, President of AIM and MD of Ananda Vikatan, writes on the strength and significance of magazines
Guest Column: B Srinivasan, President of AIM and MD of Ananda Vikatan, writes on the strength and significance of magazines
The winners were announced on March 3
As per the regulatory body, disclaimers should be neither long or complex since 80% of consumers do not notice them in ads, according to its recent study
The group appointed Matthieu Elkaim and Emmanuel Ferry as co-chairs of the Paris agency as part of its "New Ogilvy Paris" vision
The feature film talks about how lives are a ‘gullak of memories’
The new campaign titled ‘Cadbury Perk Disclaimers’ highlights how people today have become overly sensitive and take offense over the smallest things
The studio has been put together by AIM member publishers, recognising the increasing need at marketers end to move from vanilla display advertising towards developing engaging content solutions
The brand film shot in Ladakh has been produced by Coconut Films
Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch
Association of Indian Magazines President B Srinivasan wrote to Union Finance Minister Nirmala Sitharaman with a list of demands that will aid the ailing magazine industry
The brand films are being broadcast across TV, social media and digital platforms
Conceptualized by Ogilvy & Mather, the festive campaign is built on the core idea of reclaiming missed festive occasions and the whole year, metaphorically
The new song has music produced by composer duo - Salim-Sulaiman and has been rendered by Benny Dayal, with music label Saregama releasing it
Sara will also feature in the new JBL ad film which is an extension of the brand's ‘Live it Real, Live it Raw’ campaign
ZEE5, which recently marked its second anniversary, recorded 11.4 million Daily Active Users in December 2019
The integrated marketing account will be handled by DDB Mudra, 22feet Tribal WW and OMD Mudra Max