BPCL’s MAK Lubricants partners with Shah Rukh Khan’s ‘Jawan’
The partnership aims to fuel the brand's messaging of ‘MAK Makes It Possible’
Bharat Petroleum Corporation Limited has announced a partnership between MAK Lubricants and Shah Rukh Khan-starrer 'Jawan'.
The partnership aims to fuel the brand's ambition encapsulated in the iconic phrase, "MAK Makes It Possible".
“We are delighted to team up with ‘Jawan’, as the essence of MAK Lubricants seamlessly merges with the ethos of the movie. Our collaboration transcends branding; it's a celebration of the relentless pursuit of excellence,” said P Sudhahar, Executive Director (Lubes).
Abbas Akhtar, Chief General Manager (PR & Brand) at BPCL, said, "Jawan’s narrative mirrors MAK Lubricants’ pursuit of pushing boundaries and achieving the impossible. By joining forces with the movie,' we not only expand our brand's reach but also offer our customers an engaging gateway to experience the thrill of this highly anticipated release."
