DDB Mudra Group partners with Stayfree India to bring Project Free Period
Through collaborations with professional skill trainers, a vocational training programme would be held during the days the women have their menstrual period, aimed at equipping these women with skills that could help them sustain themselves outside of the sex trade
While Stayfree is a feminine hygiene brand, it believes that its purpose is to help women and girls make each day count, as they move towards their dreams.
While almost every woman dreads her period days, here were women who looked forward to it. For whom their period was the only respite from the lives they were being forced to lead. These are the women of the sex trade.
While the belief is that these women need to be rescued from this trade, the truth is that they will struggle to find other ways to sustain themselves. And so even the rescued ones often return and are plunged even deeper into this world of exploitation. With their period days often being the only days of the month that they get for themselves.
The DDB Mudra Group & Stayfree India thought this forced break could be a way to help these women cultivate their own #DreamsofProgress. And so was born #ProjectFreePeriod.
Through collaborations with professional skill trainers, a vocational training programme was created to equip these women with skills that could help them sustain themselves outside of the sex trade. While finding relevant skills was the easy part, the challenge was to condense them into 3-day training modules. So that the 3 days of their periods could be turned into 3 days of learning
While almost every woman dreads her period days, here were women who looked forward to it. For whom their period was the only respite from the lives they were being forced to lead. These are the women of the sex trade.
While the belief is that these women need to be rescued from this trade, the truth is that they will struggle to find other ways to sustain themselves. And so even the rescued ones often return and are plunged even deeper into this world of exploitation. With their period days often being the only days of the month that they get for themselves.
The DDB Mudra Group & Stayfree India thought this forced break could be a way to help these women cultivate their own #DreamsofProgress. And so was born #ProjectFreePeriod.
Through collaborations with professional skill trainers, a vocational training programme was created to equip these women with skills that could help them sustain themselves outside of the sex trade. While finding relevant skills was the easy part, the challenge was to condense them into 3-day training modules. So that the 3 days of their periods could be turned into 3 days of learning
