“Ford is positioned as a maker of cars that are exciting to drive and own”
Scott McCormack, VP-Marketing, Sales & Service, Ford India, says the marketing strategy behind each brand launch is based on a strong consumer-driven positioning, and at the same time rooted in the product and clearly differentiated from competition. The aim is to ensure that the communication resonates with the target customer.
by
Published: Nov 21, 2007 6:25 AM | 1 min read
Follow Us
Scott McCormack, VP-Marketing, Sales & Service, Ford India, says the marketing strategy behind each brand launch is based on a strong consumer-driven positioning, and at the same time rooted in the product and clearly differentiated from competition. The aim is to ensure that the communication resonates with the target customer.
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook,
YouTube
&
Google
News