Goafest 2015: Taproot, Linen Lintas, JWT India tie in Integrated Advertising Abbys with 1 Silver each
All three agencies tied in metals tally with 1 Silver and 1 Bronze each
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Published: Apr 13, 2015 10:26 PM | 4 min read
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Only three Silvers were given away in the ‘Integrated Advertising’ category at the 2015 Abbys. These were shared between Taproot, Linen Lintas and JWT India. Taproot won a Silver for the campaign “Hated By Some” by Mumbai Mirror. Linen Lintas won for “Brave & Beautiful” for Dabur Vatika Premium Naturals Shampoo and JWT India for “Make Every Yard Count” for Nike India.
All these three agencies tied in metals tally with 2 metals each----1 silver and 1 bronze.
Contract India and ITSA-HCL Technologies were the other award winners and each won a Bronze.
| Creative ABBY Awards - 2015 | |||||||
| RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY | |||||||
| Category Name |
Sub Category # |
Sub Category Name | Entry Numbe r | Brand | Title / Caption | Organization | Metal |
| Integrated Advertising | 2E | Beverages | 3 | MOUNTAIN DEW | BIKE | TAPROOT DENTSU | Bronze |
| Integrated Advertising | 3E | Toiletries, Cosmetics & Healthcare | 1 |
Dabur Vatika Premium Naturals Shampoo |
Brave & Beautiful | Linen Lintas | Bronze |
| Integrated Advertising | 4E | Clothing, Innerwear, Footware and Accessories | 3 | Nike Cricket | Make Evey Yard Count | JWT India | Silver |
| Integrated Advertising | 7E | Telecom Products and Services | 2 | Tata Docomo | Bhalai Ki Supply | Contract India | Bronze |
| Integrated Advertising | 8E | Financial Services | 6 | Tata AIA Life Insurance | Daddy Aur Zooey | JWT India | Bronze |
| Integrated Advertising | 10E | Media and Publications | 6 | MUMBAI MIRROR | HATED BY SOME | TAPROOT DENTSU | Silver |
| Integrated Advertising | 14E | Corporate | 1 | HCL Technologies | Relationship Beyond the Contract | ITSA - HCL Technologies | Bronze |
| Integrated Advertising | 2 |
Dabur Vatika Premium Naturals Shampoo |
Brave & Beautiful | Linen Lintas | Silver | ||
| Digital Abbys | 18A.a | Statement of Digital - 18A - Websites / Microsites - a. Brand Website | 45 | Integriti | Be Urself | Webmaffia | Silver |
| Digital Abbys | 49 | Manipal University | manipal.edu | Sapient Nitro | Bronze | ||
| Digital Abbys | 51 | JSW Steel | Will of Steel | Fanatics | Bronze | ||
| Digital Abbys | 18A.b | Statement of Digital - 18A - Websites / Microsites - b. Brand Microsite | 2 | Tanishq | IVAlicious | Interactive Avenues | Bronze |
| Digital Abbys | 23 | Lenovo Yoga Tablet | Yoga2Bfree | Experience Commerce | Bronze | ||
| Digital Abbys | 18C.a |
Statement of Digital - 18C - Videos - a. Online Videos |
3 | Nestle Kit Kat | Lonely Astronaut | JWT India | Bronze |
| Digital Abbys | 6 | Royal Stag Large Short Films | A perfect break-up | River Advertising Private Limited | Bronze | ||
| Digital Abbys | 41 | FabAlley | FabAlley - Unfollow - Challenging the conventional lens of beauty | Jack in the Box Worldwide | Bronze | ||
| Digital Abbys | 65 | Intel | Intel - A Look Inside Dharavi | Hungama Digital Services | Bronze | ||
| Digital Abbys | 18C.b |
Statement of Digital - 18C - Videos - b. Interactive Videos |
1 | DBS Bank | Chilli Paneer - 2 | Sapient Nitro | Silver |
| Digital Abbys | 8 | Lenovo Yoga Tablet 2 | Yoga2Bfree | Experience Commerce | Bronze | ||
| Digital Abbys | 18C.c | Statement of Digital - 18C - Videos - c. Webisodes | 10 | CEAT All Season Bike Tyres | CEAT MTV Chase The Monsoon | MTV India | Silver |
| Digital Abbys | 18D.a | Statement of Digital - 18D - Social Media - a. Social Media (Co-Creation / Crowd sourcing / Response etc.) | 42 | HCL Technologies | Coolest Interview Ever | ITSA Brand Innovations Pvt Ltd | Bronze |
| Digital Abbys | 44 | Wills Lifestyle | #WillsRockTheRamp - A 360 degree spin on Fashion | Madison Media | Bronze | ||
| Digital Abbys | 64 | Absolut India | Absolut India Ltd. Egition Bottle Art | Talenthouse - spelling | Silver | ||
| Digital Abbys | 18D.b |
Statement of Digital - 18D - Social Media - b. Social Media (Content) |
2 | Star Sports | Pro Kabaddi League | Blink Digital | Silver |
| Digital Abbys | 32 | Asian Paints Royale | #Speechless | Contract India | Bronze | ||
| Digital Abbys | 18D.c |
Statement of Digital - 18D - Social Media - c. Social Media (Tools/Applications) |
3 | HCL Technologies | Relationship Beyond The Contract - Linkedin App | ITSA Brand Innovations Pvt Ltd | Bronze |
| Digital Abbys | 18D.d |
Statement of Digital - 18D - Social Media - d. Social Media (Outreach) |
33 | Bolt from Tata Motors | #GetSetBolt - The Twitter Reality Show to determine the first owner of the Bolt | DigitasLBi | Bronze |
| Digital Abbys | 18F.a | Statement of Digital - 18F - Digital Technology - a. Technology (Utility/Tool) | 3 | Microsoft Office |
Microfsoft launches the first teaching Font. |
Wunderman International, New Delhi | Silver |
| Digital Abbys | 7 | Turqoise Cottage | Happy Hours Rewind | Dentsu Webchutney | Bronze | ||
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