Leo Burnett also named Branded Content & Entertainment Specialist Agency of the Year and Brand Activation & Promotions Specialist Agency of the Year; McCann Worldgroup India wins Young Maverick award
Protiqe Mojoomdar, Founder Handyyman, speaks to e4m about the ABBYs win, finding his niche and delivering the concept of branding content to PSUs and foreign territories
In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more
Amer Jaleel, Ashwini Deshpande, Bobby Pawar, Chaaya Baradhwaaj, Rahul Mathew & Rajdeepak Das, along with international judges, will be judging the awards