Google will now track TV ad audiences
Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television, according to a report on the website of The New York Times.
Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television, according to a report on the website of The New York Times.
The company is set to announce a partnership with the Nielsen Company, the voice of authority in measuring television audiences, that will give advertisers a more vivid and accurate snapshot than ever before of how many people are viewing commercials on a second-by-second basis, and who those people are, the report said.
Although the initiative between Google and Nielsen will start relatively small, with ratings gleaned from set-top boxes within a single cable operator’s network, the companies say that their deal spans several years and that the relationship will grow, the report added.
