HDFC Life launches campaign highlighting simplicity of purchasing insurance
The campaign is titled ‘No Jhanjhat Life Insurance Fatafat’
HDFC Life has unveiled its latest campaign ‘No Jhanjhat Life Insurance Fatafat’. This campaign promises a seamless and swift life insurance purchasing experience, tailored for today's fast-paced world.
As the campaign's protagonist navigates life's challenges, each scene serves as an endearing analogy to the simplicity of purchasing insurance through HDFC Life's online channel.
“Bid farewell to cumbersome paperwork and lengthy waiting period — HDFC Life offers a range of benefits at your fingertips,” the company said in a press release.
Vishal Subharwal – Group Head Strategy and Chief Marketing Officer, HDFC Life emphasised the importance of raising awareness about life insurance in India, where penetration remains low. He stated, "India has very low penetration of life insurance – 3.2%* coupled with a vast protection gap of about 91%**. This data indicates an extreme need for awareness of the product category. We at HDFC Life are innovating to create products that are easy to understand and can be purchased online conveniently."
