Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
With the campaign, HDFC Life seeks to expand its brand presence and reach deeper into the southern states
The campaign is titled ‘No Jhanjhat Life Insurance Fatafat’
The campaign has been conceived by Leo Burnett
Pant shares shares insights from his cricket training days
The campaign will be available across multi-media platforms - Television, Digital, Print, and Outdoor
The campaign has been conceptualized by Leo Burnett
The ad film also serves as a connection between the present and an older campaign film by HDFC Life, 'Har Sapne Ka Aadha Hissa'
These are our picks of the most impressive ads between February 16 and 28
The campaign also has additional short films featuring the same characters
The brand leverages a humourous approach in this three-film campaign headlined by the comedian
The campaign is based on a real-life experience and makes one think about the need to secure their loved ones
The campaign is based on a real-life experience and makes one think about the need to secure their loved ones
The brand has released a series of films that educate consumers about avoiding procrastination when it comes to financial security
The film highlights that the sooner one starts retirement planning, the bigger the corpus would be
The campaign is named ‘AdhuraNahiPuraInsurance'
Our pick of best commercials that went live between January 29 and February 11, 2022
The campaign #RetireOnYourTerms is conceptualized by Leo Burnett
The #ClickKaroInsurekaro campaign has six films
Prior to this, Vora had a 3-year stint with HDFC Life as Senior Marketing Manager - Digital Marketing
The campaign will be visible across digital and social platforms, OTT, DTH, on news channels on television
The brand leveraged Fire TV ads through a full screen experience on the homepage and reached audiences through a one-day 100% Share of Voice video campaign on the ‘Feature Rotator’ slot
Conceptualized by Logicserve Digital, the campaign communicates that proper financial planning can enable individuals to deal with life's uncertainties
The campaign recognises everyday heroes while encouraging customers to follow in their footsteps
The website has also introduced an exclusive video IP called Sar Utha Ke Jiyo Moments Powered by HDFC Life
The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule
The campaign will be promoted across multi-media platforms with focus on Television, Digital, DTH, and OOH
‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online
As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan
The campaign will be promoted across social media channels, YouTube and digital platforms to ensure maximum reach and visibility
The life insurance company has signed an official sponsorship agreement with the sports news site
The short film put together by Wieden + Kennedy shows five retirees young at heart, excited to pursue their dreams after retirement
The campaign put together by Wieden & Kennedy is a short film showing five retirees young at heart
The campaign has been conceptualised by Leo Burnett
Guest Column: Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life, shares all that the company is doing to ensure they bounce back stronger
Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology
Gupta, Sr Executive Vice President (Sales) & CMO at HDFC Life, talks about the latest campaign, innovative strategies, influencer marketing and more
'BounceBack' has been used as a theme in the brand's recent campaigns. It further strengthens the brand promise of HDFC Life’s ‘Sar utha ke jiyo!'
The new season includes a series of short stories about young, successful artists who share their journey and the planning behind it before they set out to achieve stardom
Comedian Zakir Khan and Olympic medalist Sakshi Malik are among the young achievers featured in the campaign